Sake Matsuri Singapore 2024 8th Edition, one of the largest sake festivals in Singapore, was held from May 10 to 12, 2024.

Sake Assemblage from Kyoto [Japanese SakeAssemblage ClubThe first time that [the] participated in the event. Report on the enthusiastic Sake event in Singapore.

Table of Contents

• What is Sake Matsuri Singapore?
• 2. the event
• 3. assemblage clubs participate for the first time
• 4. rediscovering the value of sake

What is Sake Matsuri Singapore?

In recent years, the popularity of sake has been expanding in countries around the world. Singapore is one such country, with sake exports to Singapore continuing to increase at a year-on-year rate of 1291 TP3T, including a record of approximately 2.3 billion yen in 2022.

In 2023, both the overall export value and volume were lower than the previous year, but the unit price exceeded 2,000 yen/ℓ, ranking second only to China.

Sake Matsuri Singapore, a sake festival, started in 2018. The scale of the festival has expanded every year, and this 8th Edition was held on May 10 for the trade fair for industry professionals and on May 11 and 12 for the retail fair for general guests, attracting approximately 2,700 visitors.

2. the event

About 20 exhibitors, including Japanese companies and Singaporean corporations, gathered at the F1 Pit Building, the venue for the event. Each booth will have a lineup of 54 brands that are not available in Singapore and are popular in Japan.

As soon as the event started at 11:00 a.m., people came in waves, wine glasses in hand, to visit each booth and enjoy the tasting. The crowd was not only locals, but also a wide range of people, including Japanese living in Singapore, people in the food, beverage, and industry industries, and tourists.

What surprised me was how knowledgeable the local people were about sake. There was a high level of interest and concern about sake, with many people asking questions about specific names and rice production areas in particular.

One visitor commented, "This is a good opportunity to try as many sake tastings as possible and find out what kind of sake I like and what kind of sake I cannot buy in Singapore. Many visitors were seen purchasing sake they liked after the tasting when they left.

3. assemblage clubs participate for the first time

This time, a sake assemblage from Kyoto [...Assemblage Club] landed in Singapore for the first time.

This is a new sake created by three long-established sake breweries in Kyoto (Tokubei Masuda Shoten, Kitagawa Honke, and Matsui Shuzo) that transcends the boundaries of sake breweries. The sake is carefully selected from a large number of assemblages, and the theme is "Sake x World Gourmet" to challenge new tastes.

What is "assemblage"? It is a traditional technique used in Bordeaux, Champagne, and other wine-making regions since ancient times. It is a traditional technique used in wine making in Bordeaux, Champagne, and other regions.

Assemblage Club 01 CODE NAME : Taro′ is recommended to be well chilled in a refrigerator. Its light sweetness and acidity make it easy to drink. The moment it reaches body temperature in the mouth, it loses its individuality and blends with the juices of Wagyu beef and other meats.
The balance of sweetness, spiciness, bitterness, acidity, and umami is controlled and blended, and the ability to design complex flavors that defy the conventional wisdom of sake is the true appeal of assemblage, which can combine flavors in a three-dimensional way.

The keyword "sake from Kyoto" and the novelty of the blended sake attracted many tasters. I had never heard of blended sake before. It's interesting. The umami of sake and fruity sweetness enveloped my mouth. This is delicious. We also heard some of the participants' impressions.
More than 100 bottles prepared were sold out. From the survey, 80% of the respondents rated it as delicious, sweet, and fresh. The survey showed that 80% of the respondents thought it was tasty, sweet, and fresh. I think the sweetness and mellow flavor will be well received in Singapore.

4. rediscovering the value of sake

When asked about the purpose of their visit to the event, many said they were looking for a new sake to go with their meals. One of the reasons for the popularity of sake is that Singaporeans spend a large percentage of their money on food. An increasing number of local liquor stores and restaurants also carry sake, and the pairing of sake with dishes other than Japanese food is also attracting attention. The desire to savor sake not only with alcohol, but also with food, is increasingly felt in the growing sake market.

This is the first time that the company has exhibited at the show.Assemblage ClubThe "Sake Blending" project creates a new value of sake through blending. In Singapore, where multi-racial people coexist, blended sake may be the SAKE for the world.

Leaf Publications, Co., Ltd
establishment (of a business, etc.) 1996
representative brand Assemblage Club
address (e.g. of house) Yamashina Urban Cottage 1F, 43 Otowa Maeda-cho, Yamashina-ku, Kyoto-shi, Kyoto
TEL 075-632-9453
home page https://sakeworld.jp/abc/
Business Hours 9:30-18:30
regular closing day Saturday and Sunday